KOHLER®, New Delhi- 24th August 2017- Kohler India is changing the way consumers think about bathrooms with their biggest digital consumer campaign ‘Dream in Kohler’, that seeks to make the bathroom the focal point of the house. Kohler Co. a global leader in the manufacture and design of kitchen and bath products, has taken a unique step forward in its mission to bring gracious living to all with this campaign. With digital, print and television coverage and exclusive promotional events, ‘Dream in Kohler’ invites India to share what their dream bathroom looks like. A select few will actually have their dream bathrooms brought to life by Kohler.
The campaign involves a contest where consumers are asked to share their dream bathroom ideas by creating a look, or moodboard, on www.dreaminkohler.com. They are required to submit their entries along with a name and short description, and share them on Facebook and Twitter to garner votes. Based on the votes received and the aesthetic merit of the entries as decided by a select jury, 20 winners from across India will each be given a voucher worth INR 100,000 which can be redeemed for Kohler products from any Kohler store.
Mr. Salil Sadanandan, President K&B Kohler Brand - South Asia & EMEA at Kohler Co. is enthusiastic about this campaign, “The careful curation and personalization of objects is what makes a house a home. Dream in Kohler is our endeavour to make the bathroom the centrepiece of the home. We invite you to create your dream look for this most personal of spaces - and we might just bring it to life for you.”
In addition to the winners of the vouchers, five select individuals chosen by Kohler will get bathroom makeovers by some of India’s top architects, including Arun Balan of Balan & Nambisan Architects, Geeta Uppal of Sandeep Geeta & Associates, Shabhnam Gupta of Orange Lane, Kohelika Kohli of K2India and Ravindra Kumar of Pragrup Architects. These will be featured on a television show on Times Now.
About Kohler Co.
Founded in 1873 and headquartered in Kohler, Wisconsin, Kohler Co. is one of America’s oldest and largest privately held companies comprised of more than 30,000 associates. With more than 50 manufacturing locations worldwide, Kohler is a global leader in the manufacture of kitchen and bath products; engines and power systems; premier furniture, cabinetry, and tile; and owner/operator of two of the world’s finest five-star hospitality and golf resort destinations in Kohler, and St Andrews, Scotland.